Max Miner

I like building things that don’t quite have a playbook yet.

I’ve spent 17+ years working across product, design, technology, and brand. My career has moved between design studios, startups, large technology companies, and emerging technologies, but the work I’m drawn to has remained remarkably consistent: taking something new, complicated, or not yet fully defined and making it tangible.

I’m a player/coach by nature. I like working across disciplines, setting a direction, assembling strong teams, and then getting into the work myself—designing, prototyping, coding, writing, and experimenting.

Today I lead design across product, brand, and marketing at Fluidstack, where we’re building the infrastructure required to power frontier AI. The scope is unusually broad: internal software for the teams delivering datacenters, product experiences, brand systems, digital products, and the story surrounding all of it. I still design, prototype, and ship code myself.

Previously, I led 0→1 product development for enterprise AI systems at Invisible Technologies and product and design at SkillsEngine, an AI-driven workforce technology company. I also co-founded a data privacy startup and held design and strategy leadership roles at 72andSunny, RED Interactive, and R/GA—including helping establish Google’s first embedded creative consulting team.

Earlier in my career, I worked across products and experiences for companies including Google, Nike, Disney, Visa, Starbucks, Target, Xbox, and others. That work ranged from launching new hardware and digital products to exploring entirely new customer experiences and business models.

The disciplines have changed over the years (UX, product, strategy, AI, software, brand) but I’ve never been particularly interested in the boundaries between them. I’m most at home somewhere in the overlap.

Outside of work, I make software, art, and small experiments largely because I enjoy making things. I also snowboard whenever geography and weather cooperate, and spend the rest of my time with family and friends.