I’ve spent 17+ years working across product, design, technology, and brand. I’ve led teams, started companies, designed products, shaped strategy, prototyped ideas, and increasingly written the code to make them real.
Today I lead design across product, brand, and marketing at Fluidstack, where we’re building the infrastructure required to power frontier AI.
I’m a player/coach by nature. I like setting the direction, assembling great teams, and then getting into the work itself: designing, prototyping, coding, writing, and experimenting.
View more →Projects
200+ prototypes in less than 12 months
Scaling rapid prototyping at Invisible to ship 200+ functional prototypes in under a year
200+ prototypes in less than 12 months
Scaling rapid prototyping at Invisible to ship 200+ functional prototypes in under a year
Establishing the Invisible Design System in Storybook
A Storybook-based design system built to support Invisible's 200+ prototype rapid-prototyping program
Establishing the Invisible Design System in Storybook
A Storybook-based design system built to support Invisible's 200+ prototype rapid-prototyping program
Rapid prototyping framework for 0 → 1 product development
A repeatable process for taking product ideas from concept to validated prototype in days, not weeks
Rapid prototyping framework for 0 → 1 product development
A repeatable process for taking product ideas from concept to validated prototype in days, not weeks
SkillsEngine design posters
Experimental creative exploration using the latest AI tools to augment the design process.
SkillsEngine design posters
Experimental creative exploration using the latest AI tools to augment the design process.
AI workforce analytics & alignment platform
Skills-based workforce analytics and labor market alignment platform for work and learning communities
AI workforce analytics & alignment platform
Skills-based workforce analytics and labor market alignment platform for work and learning communities
AI mini-apps for work & learning
Building AI apps with LLMs for employers & job seekers
AI mini-apps for work & learning
Building AI apps with LLMs for employers & job seekers
Automating startup operations
Building apps wtih LLMs to eliminate repetitive tasks for startup operators and builders
Automating startup operations
Building apps wtih LLMs to eliminate repetitive tasks for startup operators and builders
No-code design system foundation
Building a v1 no-code framework and design system foundation.
No-code design system foundation
Building a v1 no-code framework and design system foundation.
Design system refresh for SkillsEngine & C4EO
Refreshing the SkillsEngine aesthetic
Design system refresh for SkillsEngine & C4EO
Refreshing the SkillsEngine aesthetic
Proactive data health for small business
A SaaS dashboard, policy generator, and embeddable privacy center that gave small businesses a world-class data privacy experience.
Proactive data health for small business
A SaaS dashboard, policy generator, and embeddable privacy center that gave small businesses a world-class data privacy experience.
Data policies designed for humans
Elevated and ethical customer privacy experiences with accessible data policies, designed for humans.
Data policies designed for humans
Elevated and ethical customer privacy experiences with accessible data policies, designed for humans.
Ecommerce enhancement
Enhancing ecommerce membership and marketplace experience for the leading subscription crafter supplies and content platform.
Ecommerce enhancement
Enhancing ecommerce membership and marketplace experience for the leading subscription crafter supplies and content platform.
Career demand alignment app enhancements
Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.
Career demand alignment app enhancements
Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.
Social app for teens
Enhancing mobile app design framework and feature specs for pitch prototyping.
Social app for teens
Enhancing mobile app design framework and feature specs for pitch prototyping.
Mobile subscriptions for fast food
Designing business innovation for fast food with mobile payments & subscriptions.
Mobile subscriptions for fast food
Designing business innovation for fast food with mobile payments & subscriptions.
Writing
- The Irony of AI
2024-05-01 - Language Model Awareness Optimization
2024-05-12 - The Age of the Idea Guy
2024-06-13
Past Clients
Past Companies
Playground
Austin Queso HUD
Monitoring the situation — an amber military command center dashboard for tracking Austin's best queso, BBQ, and music
Austin Queso HUD
Monitoring the situation — an amber military command center dashboard for tracking Austin's best queso, BBQ, and music
Radio
A Dieter Rams-style internet radio — tuning dial, six presets, and a VU meter that actually moves
Radio
A Dieter Rams-style internet radio — tuning dial, six presets, and a VU meter that actually moves
SkillsEngine design posters
Experimental creative exploration using the latest AI tools to augment the design process.
SkillsEngine design posters
Experimental creative exploration using the latest AI tools to augment the design process.
Snake web app
Coding the classic old school snake game with AI
Snake web app
Coding the classic old school snake game with AI
Halftone dither app
A simple web app to apply halftone dithering to any image.
Halftone dither app
A simple web app to apply halftone dithering to any image.
Drug Wars
A retro trading game inspired by the classic TI-83 games
Drug Wars
A retro trading game inspired by the classic TI-83 games
Focus group simulator
Simulating concept feedback focus groups using AI agents
Focus group simulator
Simulating concept feedback focus groups using AI agents
MX pixel paint app
Pixel art painting app inspired by MS Paint
MX pixel paint app
Pixel art painting app inspired by MS Paint
AI agents for social content
Automating brand-relevant weekly research, writing, and editing for social media content production
AI agents for social content
Automating brand-relevant weekly research, writing, and editing for social media content production